Episode 137: Giving Value to Your Csutomers, with Stacy Tushl
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
Today’s episode invites you to be part of the Facebook Live series in the Facebook group She’s Building Her Empire. Today is day five of this week’s morning series, called ‘She Motivates’. The topic for today is: Giving Value to Your Customers. Stacy talks about the phrase ‘under promise and over deliver’ and why that can backfire at times. She also offers some really sound advice about how you can deliver more value to your clients.
Some highlights include:
“You’re following, they’re kind of MIA for a while…all of a sudden they jump on- they’re doing things and all of a sudden you realize they’re not MIA any longer because they’re going to sell you something.” At minute 1.41, Stacy shares one of her pet peeves and also the reason she’s doing this extra series.
“It’s not a ‘no’, it’s just a ‘not right now’.” At minute 2.56, Stacy talks about giving value to potential clients.
“You want people to see how much value you’re giving them.” At minute 3.29, Stacy explains why she offers so much free content.
“I love that people are loving this, or loving that, because it motivates me, right, it makes me go ‘this is why I’m doing this’.” At minute 5.19, Stacy talks about the need for positive feedback in one’s business.
“It’s basically writing about all the things we’re going to give you, that nobody else is doing.” At minute 5.45, Stacy tells you more about her document ‘We Give You More’ and her strategy behind it.
“For them, it’s this perceived value, but really, it’s a value where I’m paying a flat fee, so it’s not costing nearly as much as they perceive it in their mind.” From minute 8.00, Stacy discusses ‘perceived value’ and how to benefit from using it.
“So I want you today to really really be thinking about what else you could be doing for your customers to actually say ‘wow’.” From minute 9.05, Stacy talks about how to max the ‘wow’ factor in business.
“Now I like to go above and beyond with mistakes too.” At minute 13.36, Stacy shares her strategy for extracting value from a mistake.
Book Recommendation: Jab Jab Jab Right Hook by Gary Vaynerchuk
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