Episode 47: You Need to Have Something to Say, with Dan Golden
Dan Golden teamed with fellow Northwestern graduate Steve Krull to found BFO (Be Found Online) in 2009. As Co-Founder, President & Chief Search Artist at BFO, Dan has led the team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list.
In this episode, Dan and Stacy discuss some of the mistakes that businesses make all the time and how to boost your business through creating valuable content.
Some highlights include:
“I had a 9-to-5 and a 6-to-10.” At minute 1:00, Dan talks making the decision to transition from working a job with his business on the side to focusing solely on his business.
Know what your weaknesses are. At minute 6:00, Dan talks about the process he took to step out of the day-to-day business management and take more of a visionary role in his company.
“Revenue and growth can cover up a lot of financial mistakes.” At minute 12:00, Dan talks about one of his biggest financial mistakes and what he learned from this situation where they focused on the wrong numbers.
If you build it, they will come. At minute 16:00, Dan talks about the value of creating good, unique content.
“There’s only so much you can learn in business school.” At minute 25:00, Dan talks about the reasons continual learning is so important.
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