Eleanor Beaton


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Episode 118: The Solopreneur Model is Not a Lifestyle Business, with Eleanor Beaton

Eleanor Beaton is an award-winning entrepreneur, women’s leadership coach and personal branding consultant, and she was named by entrepreneurial guru for women Ali Brown as one to watch in the women’s leadership space.

In 2016, she was named as one of 8 global advisors to the Visiting Women’s Executive Exchange Program at the Yale School of Management. She is also a 2016 nominee for an RBC Women of Influence Entrepreneur of the Year Award.

She has worked one on one with some of the country’s most notable women including celebrity entrepreneur and investor Arlene Dickinson, Order of Canada recipient and former Home Depot president Annette Verschuren, Rich Dad, Poor Dad co-founder and leading financial literacy expert Sharon Lechter and many others.

Eleanor works with ambitious professional women in two main areas. She helps established women tell their stories and create authentic, knock-out personal brands in order to unlock the very top level of success.

She helps emerging women leaders and entrepreneurs cultivate the leadership skills and executive presence they need to be taken seriously as a leader in order to reap the rewards they deserve.

A former journalist and speechwriter, Eleanor won numerous top journalism prizes for her coverage of fast growing, women-led companies. She started her career in advertising, where she helped manage multi-million dollar accounts for top brands.

Eleanor is a graduate of the United World College of the American West, the University of Toronto, and the University of King’s College.

In this episode, Eleanor and Stacy discuss creating a business that allows you to live your life with freedom and flexibility.

Some highlights include:

“I was an accidental entrepreneur.” At minute 1:00, Eleanor talks about jumping into entrepreneurship because she moved out the the country and didn’t want to sacrifice her ambition.

“You’ve got to have fire in your belly.” At minute 4:00, Eleanor talks about the burning passion that being an entrepreneur requires.

“Cash is to your business as blood is to your body.” At minute 6:00, Eleanor talks about the function of cash in your business.

The audience has to be just right. At minute 14:00, Eleanor talks about how she builds her speaking schedule, what events she agrees to, and which ones she doesn’t.

“The solopreneur model is not a lifestyle business.” At minute 22:00, Eleanor talks about why it’s so important to build out your team, especially your sales team.

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