Justin Krane


Episode 59: Marketing is an Investment, with Justin Krane

Justin Krane is a money strategist for business owners. His mission is to help business owners understand the money side of their business. He teaches entrepreneurs how to be strategic with their business money so that they can grow their businesses. Justin is also a Certified Financial Planner professional who has been featured in CBS, Fox Business News, and MSNBC.

In this episode, Justin and Stacy discuss overcoming the financial struggles that a lot of business owners face.

Some highlights include:

“I didn’t even know I was doing it.” At minute 1:00, Justin talks about the beginning of his business and how he fell into it without ever planning to do so.

You have to create a product or service that people actually want. At minute 5:00, Justin talks about some of the mistakes that he’s made throughout his career.

“Marketing is an investment, not an expense.” At minute 11:00, Justin talks about why you must change the way you think about marketing.

“Everyone thinks that their business isn’t worth anything because it’s just them.” At minute 16:00, Justin talks about why this is a bad way to think about your business.

Why aren’t you making the money that you want to? At minute 20:00, Justin talks about why it comes down to sales or expenses.

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