Episode 40: Don’t Put All Your Marketing Eggs in One Basket, with Matt Miller
Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long-term desire was to be his own boss. A good friend one day mentioned the gumball machines he and his young daughters owned, and that conversation began a 10-year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vendings franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.
In this episode, Matt and Stacy discuss the strategies you can use to make your business a success through marketing.
Some highlights include:
Matt’s boss thought he got accolades too quickly, so she gave the company a 5-10% quota increase while giving Matt a 95% quota increase. This pushed him into his own business, and at minute 2:00, Matt talks about making this change.
Have a long term vision. At minute 6:00, Matt talks about fighting through the financial challenges of the early days of his business and making his long term plan work out in the end.
Don’t put all your marketing eggs in one basket. At minute 11:00, Matt talks the importance of having a multi-pronged approach to marketing and why podcasting stands out as an incredible opportunity.
“I have been a solopreneur for most of my business journey.” At minute 19:00, Matt talks what he’s learned recently about using employees to delegate.
Get a coach. At minute 27:00, Matt talks about why you need someone on the outside to help you see what you can’t because you’re on the inside of your business.
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Ways to contact Matt:
- Email: email@example.com
- Free eBook for Business Rescue Road Map listeners: ssvbusiness.com/rescue
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