Episode 83: Balancing Product/Service Development with Marketing, with Stacy Tuschl
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
Today we will be answering another question from one of our listeners. Carol wants to know how a new entrepreneur can balance their time between promoting and building their business and actually doing the work that they are paid to do.
Some highlights include:
No matter what kind of business you run, the two biggest areas you need to focus on are the development of your product, program, or service and then the marketing of that product, program, or service. (minute 2:00)
People will get to know you faster than you think, so you need to have something that you can actually sell. If you don’t have something to sell, you’ll be losing out on sales. (minute 3:00)
Unfortunately, the product and marketing of the product are just 2 of the many very important things we need to focus on. At minute 5:00, I talk all about where networking fits into all of this.
Social media is a crucial piece of this too. At minute 6:00, I talk about how social media fits into this balance.
How do we get this all on the calendar? Easier said than done, right? At minute 7:00, I talk about strategies I use.
You need to have a return on investment. At minute 9:00, I talk all about how you can figure out if you’re getting a return on investment or not.
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