Episode 31: Solve Problems for Your Customers, with Tara Gentile
Tara Gentile is the creator of Quiet Power Strategy™ and the founder of CoCommercial, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of “The Art of Earning,” “Quiet Power Strategy,” and “The Observation Engine.”
Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book “The $100 Startup” by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.
In this episode, Tara and Stacy discuss strategies that you can use as a business owner to solve problems for your customers.
Some highlights include:
“I just needed the seed of an idea.” At minute 2:00, Tara talks jumping into business head first without thinking about it and why experimenting is so important.
Separate your personal and business finances. At minute 11:00, Tara talks about making this mistake when she started her business and the ill effects that it had for years on her business.
Know where your customers are in their awareness. At minute 16:00, Tara talks about this major principle of copywriting that you need to know to market effectively.
At minute 21:00, Tara talks about work-life balance and why it doesn’t exist. However, she believes that what she calls work-life integration does exist.
“People know how I receive information best.” At minute 32:00, Tara talks about developing a system with your team so they know how to communicate in the way that is most productive for both of you.
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