Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I’ve recently been working on my media kit, and while working on it I’ve been thinking a lot about credibility. Of course we need credibility, but are we too focused on it? Today we’re going to be digging deep on this topic.

Some highlights include:

Credibility is all about someone else saying you’re amazing. Think about it. What would make you more likely to work with me? Would you do it because I said I’m amazing? Or would you rather hear that I’m amazing from one of my clients? (minute 1:00)

There was a time where I was very focused on winning an award with my dance studio. I wasted a lot of time working on winning an award that nobody cares about, and I lost. I should have been focused on gaining more customers. (minute 2:00)

Most people who go to your website won’t leave the home page. Anything that you want people to know about you, put on the home page. (minute 5:00)

Share what you need to be sharing with everyone because you never know when someone might be hearing or reading you for the first time. (minute 7:00)

You can leave out what you aren’t good at. Don’t lie, but don’t talk about what you’re not good at. You wouldn’t invite me over to your spotless kitchen and tell me your bedroom is messy. (minute 9:00)

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