Laura Roeder is the founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Since 2009, her online courses have taught tens of thousands of entrepreneurs how to harness the power of social media. Laura has given talks at conferences like BlogHer and South by Southwest and has spoken about the value of independent entrepreneurship at the White House. She’s also appeared in Forbes, Fast Company, Mashable, CNET, and other major publications.

In this episode, Laura and Stacy discuss best practices for social media as well as automating content.

Some highlights include:

“You really don’t want to create multiple pieces of new content every day for the rest of time for social.” At minute 1:00, Laura talks about how the Edgar app was born.

Build up a 3-month library of content. At minute 4:00, Laura talks about the power of setting up social media content that can be recycled throughout the year.

“You can probably post a lot more often than you think.” At minute 7:00, Laura talks about how frequently you should be posting on social media.

“Facebook likes you to be on your page live in addition to your 3rd party posts.” At minute 10:00, Laura talks about best practices for Facebook.

“To be successful in business, you have to give yourself tools & resources.” At minute 17:00, Laura talks about the importance of investing in your business.

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