Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to episode #277! I'm so excited to share my fellow mastermind member and friend Tiffany Lee Bymaster with you today! Tiffany has been in the online space for a little over 4 years now, and prior to that she came from the production world. Tiffany will share how she grew her online business with live video and what you need to know if you are going to use it too!

“It opened up my eyes to this world I didn’t know was possible…” At minute 2:42 if you don’t know Tiffany yet she is sharing her background, what she teaches and how she got to where she is now. We talk about our different expectations of live video, why it’s so important for you to do it, where live video started and where it’s going.

“The good things don’t happen when we’re safe, in our comfort zone…” At 8:22 we discuss the big fears behind doing live video and how to make them disappear and Tiffany gives her best tips for overcoming that fear. We talk about why video is the most important way to get people to trust you and build your business faster.

“There is no expectation for perfection…” At minute 13:48 Tiffany shares how often she goes live and where she is consistently showing up on video. Hear her insights to going live on two platforms at once plus we compare Instagram live versus Facebook live!

“It’s not about me, it’s about them…” At 21:45 we dive into strategy when preparing for live video and whether you should be prepared or wing it. Tiffany tell us what she says to get people to engage on live video and how you can recycle content even on live video to build a new audience.

 “You’re really thinking like them and they’re thinking like you…” At minute 29:29 hear why it’s important to track what’s working and what your audience likes so you can repurpose it plus, Tiffany tells us why live video is SO powerful!

 “This is the new media. This is the new networks…” At 35:15 Tiffany tells us her strategy with interviewing other people vs solo videos and what service she uses for interviewing other people live and gives a few tech tips!

You know I'm a big believer in staying healthy and that’s why I love Care/of! It is a monthly subscription vitamin service made from effective, quality ingredients that is personalized to your exact needs. Be sure to check them out and go to and enter the promo code EMPIRE for 25% off your first months supply!