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Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today I'm interviewing someone on my team, Nicki Krawczyk, who is my copywriter. Nicki helps me with a lot of the text you've probably read on our emails or website. I'm not a naturally great writer but Nicki makes it pretty and has been the one to write sales funnels that give us higher conversions! We're talking about why copy writing is so important, the difference between a copywriter and a content writer and the little tweaks you could be doing to see higher email open rates and higher conversions.

“It's so important for every business, any kind of business to get the messaging right …” At minute 2:32, Nicki shares her story and her background in copy writing. We talk about the difference between a copy writer and a content writer PLUS how we can create a call to action and the initial visibility tip we should be thinking about.

“The messages are only as good as the input…” At 12:28, hear what a good copy writer will do and what we should be doing as business owners before hiring or outsourcing to a copy writer. BONUS…hear a story I've never shared before!

“You need to be consistently coming into their inbox…” At minute 19:38, we're diving into how to get people to open our emails and get a spike in open rates. Nicki shares tips on email including how often we should be sending emails to our customers. Hear why our ‘Welcome' email is the most important thing we can focus on!

“There are going to be things they need help with that you didn't even consider…” At 28:10, Nicki gives insights into how to get inspiration for copy without constantly looking at our competitors.

If you want to connect more with Nicki you can visit her on her website here, where you can sign up for a few freebies to get started!

Nicki is also one of The Foot Traffic Formula consultants, be sure to sign up where you will be able to pick her brain as she will look at your copy, give advice on what you can do for better open rates, more conversions and higher sales.

Nicki is one of our foot traffic consultants, be sure to join pick her brain, look at your copy and get advice from Nicki for what you could do for better open rates, conversion and higher sales.

P.S. Are you ready to go to the next level? Here are some ways I can help!

  • Take the Foot Traffic Business Growth Assessment! Figure out where you are to plan where you can go. Click here to learn more.
  • Did you hear the news? I just opened a BRAND NEW Facebook group that is exclusively for brick and mortar small business owners. Click here to join now! (*You must answer all the questions before being approved to join!)

You can also join me on Instagram, @stacytuschl and @foottrafficformula and tag me with your big takeaways from today's episode!