Our economy needs small businesses and it is entirely possible to become a small business powerhouse in a big business market.
So much has shifted in the past nearly 2 years, and especially so for business owners.
Did your spending habits change since the pandemic? Have you felt more motivated to learn a new skill or take an online class? Ordered more takeout from local restaurants? Gone on a “staycation” instead of a big trip?
In this time where consumers can buy on their phones and a product can be delivered to their house in a matter of a few hours, we as consumers have LOTS of options when it comes to where we spend our money and the businesses we support.
With instant gratification as the name of the game, it can be devastating to certain small businesses who do not have the manpower to provide the same level of service.
So today let’s talk about the value you provide to our economy as a small business owner and why you can feel hopeful about the future.
Did you know there are over 28 million small businesses in the United States? We are an essential part of the nation’s economy. AND studies are showing that post-pandemic consumers are more enthusiastic about supporting local businesses than ever before.
- The average American plans to spend nearly $100 a week at local businesses post-COVID-19, up 16% vs. before the pandemic — in the hopes of boosting their local economy
- 75% plan to support small businesses as much as possible once restrictions on non-essential businesses are lifted in their areas
This is really good news! People want to make an impact on their community or help a great cause. They are looking for an exceptional customer experience that big businesses can’t provide.
BUT you need to know how to stand out in a saturated market. You want returning customers, referrals, and brand new cold traffic that comes to YOUR business as their go-to resource.
Being a local, small business means nothing if no one knows about you.
I also believe that things are not done changing and evolving in the ways we spend money and how we decide which businesses to support. Our economy is likely headed in a very different direction and you need to be ready to pivot.
To build a sustainable and profitable business, you need to be ready for anything.
Recession proof your business
It’s no secret that I’m a huge fan of multiple ways to generate revenue and including digital offers in your business even if you’re a brick and mortar. There are so many ways to do this.
Here are just a few ways to get started:
It's time for you to dig in and find a strategy that works with your business and will allow you to consistently show up in front of your ideal clients and demonstrate why they should choose you over your competitors (maybe it’s a discount, a free gift, a referral incentive) your business will be one that THRIVES instead of just SURVIVES what we’ve already been through and what’s still to come.
If you are looking for a support system to help you as you pivot and continue to grow in your business, join us over in our free Foot Traffic Facebook Community.