In this episode of Well-Oiled Operations, host Stacy Tuschl is joined by PR Expert Michelle Tennant to discuss how you can create a killer Public Relations Strategy using new insights and trends in 2023.
Michelle's extensive experience includes securing media coverage for her clients on renowned shows like The Today Show and Good Morning America. In this episode, she shares invaluable insights on gaining credibility and landing media features. Michelle also provides incredible resources for your PR journey. Get ready to dive into the industry's latest trends and updates for 2023.
Also in this episode:
- Starting a TV network for the National Head Start Association
- The difference between paid media and earned media
- How to pick the right social platforms
- First impressions are everything in public relations
- How to leverage press and social media outlets
- The importance of telling stories
- The trifecta for a press person
- Why the stories that you consume actually consume you
Connect With Michelle Tennant
About Michelle Tennant
Good Morning America Producer Mable Chan calls Wasabi Publicity’s Chief Creative Officer a “5 Star Publicist.” Michelle calls herself a “storyteller to the media.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens.
She also gives away some amazing resources like her incredible PR Action Guide you can click to download here! https://bit.ly/PRActionGuide
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About Stacy Tuschl And Well Oiled Operations:
I’m a best selling author and speaker, the owner of multiple 7-figure businesses and the creator of the Well-Oiled Operations™, where I help small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes.
My in-depth process guides my students to break through their challenges, operate at their highest potential and create self-sustaining businesses—all without sacrificing their families or lifestyles. You shouldn’t be sacrificing your life for your business; your business should be supporting your life.
I know what it’s like to toss and turn at night over an expense, to wonder if you’ll ever make your dreams come true, and to look in the mirror and ask, “Is this business even worth it?”
And while I don’t know you personally, I can tell you the answer is “yes.” You had a vision of starting your own business and you had the courage to actually do it. But starting and running a business are two different things. Now that you’re up and running, I’m going to help you turn your local business into your dream business.
More calm and less chaos. More revenue and less stress.
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