The New Hire You Need to Add to Your Team that Will Make the Biggest Difference
Let’s be real.
If you don't have an assistant, you are the assistant.
You can’t afford, as the CEO, to be doing executive assistant level tasks.
Allow me to share a story, A Tale of Two Entrepreneurs, with you to illustrate exactly why every CEO needs an executive assistant.
- Arrives at her local shop or settles into her desk in her home office.
- Spends 20 minutes figuring out what has to get done today and creating an agenda.
- Checks email and suddenly 30 minutes has gone by while she sifted through to see if there was anything urgent and deleting junk.
- Gets a calendar ping notification reminder that yesterday she was going to brainstorm fresh ways to promote offers but didn’t get to it.
She dismisses the ping and adds the task again to the agenda for today.
- A new email comes through with a request for collaboration from someone she’s not thrilled about working with.
- The next 10 minutes are spent trying to decide what to say and eventually she adds “respond to collab request” to the growing to-do list for the day.
- A DM comes through with a question from a member of the sales team so she answers that.
- She realizes it’s almost the end of the month and spends the next 30 minutes updating her google calendar with upcoming appointments.
- The “check-in with CPA call to get an updated cash flow forecast” task was first on the agenda today but now it’s almost lunchtime and she hasn't eaten yet…
Does any of this scenario resonate with you?
The brilliant business owner in this story really hasn’t gotten anything productive done with the entire morning.
There certainly haven’t been any tasks completed that will generate revenue or improve profit margins. Right?
- Settles in to work for the day and opens his project management tool to check his top three priorities for the day.
- Has a 15-minute chat with his executive assistant to get an update on any changes to his appointments for the week.
- Calls his CPA for a 15-minute update on cash flow forecasting and leaves the conversation with a new idea to promote his best-seller and increase his profit margin.
- Creates an outline for the new promo idea and sends the first task to the marketing manager.
- Responds to the two emails his executive assistant has flagged that require his response.
- Goes to lunch with a network connection to develop a collaboration strategy.
- Checks in again with his executive assistant at the end of the day to be sure the top three priorities for the following day still make sense. He also receives a briefing of the tasks his assistant completed and what to expect as far as upcoming projects and appointments.
- Closes his laptop and spends the afternoon and evening with his family without thinking about work until the next day.
It doesn’t take a detective to figure out the difference between these two scenarios.
The key player for the second CEO’s productivity and success is the executive assistant.
I’m guessing you can identify more closely with the experience of the first CEO.
I know it's difficult to imagine having someone else take over things that feel personal to you or need to be done “your way.”
But believe me, once you regain the space in your schedule for revenue-generating activities, you'll be so glad you decided to hire an executive assistant and make shifts toward the productive work flow the CEO in the second scenario was experiencing.
If you’re ready right now to reclaim your schedule and business growth momentum, I have everything you need to get started.
When you get your A-Player executive assistant onboard, before long you’ll:
- Level up the professionalism of your brand and business.
- Know exactly what you need to do each day to keep moving the needle in your business.
- Feel confidently organized and productive.
- Have more time in your day for the reasons you became a business owner in the first place.
- Never have to worry about missing an appointment or forgetting to reply to an important email.
But believe me, I know you don’t need another course taking up digital space on your desktop that gives you a brief overview of what to do but leaves all the hard work up to you.
You need a system that walks you step-by-step through creating a job description that attracts the right people to efficiently weeding out unqualified candidates, all the way through to crafting an offer letter that sets you and your star EA up for success.
The best time to hire your executive assistant was yesterday.
The next best time is right now!
Head on over to learn more about how to get your hands on the entire Hire Your A-Player Assistant in 14 Days or Less system. I’ve got a video over there to tell you all about it!
See you there!